Uniboard : Implementation of an SAP Cloud for Customer Solution

Impressive Results

• Sales Representatives now have direct access to relevant sales reports.
• Sales and Customer Service representatives can centralize all their customer interactions.
• Customer contact information can be maintained directly by Sales Representatives in SAP C4C and is automatically updated in SAP ECC.
• Positive feedback from customers on the highly professional visit report.

About Uniboard

Uniboard Canada Inc. is a North American leader in the manufacture of engineered wood products. The company has an installed capacity of more than 640 million square feet of pressed particle board and medium and high-density fibre. More than 50% of these are processed into value-added products, melamine finish and laminate flooring. Uniboard employs more than 800 people in Canada and the United States. Uniboard has been using SAP ECC since 2002 to manage its logistical and financial processes.

Challenges and Objectives

Uniboard wanted to have a Customer Relationship Management (CRM) tool to:

• Share and update SAP ECC customer master and sales orders from the CRM.
• Centralize all interactions between sales representatives, customer service representatives, and customers:
  • Visits
  • Emails
  • Phone calls
  • Client-related documents
• Provide clients with a detailed visit report following meetings with representatives.

Talan's Intervention

For Uniboard, it was clear that a cloud solution was preferable to an on-premise solution. Using SAP Cloud for Customer (C4C) was the logical choice due to integration with SAP ECC, Uniboard's existing Enterprise Resource Planning (ERP). Here are the main actions completed under this project:

• Configuring SAP C4C to support customer relationship processes.
• Installing an HTML version for customer service representatives:
  • iPad version for sales representatives.
  • Configuration of SAP ECC to allow information exchange with SAP C4C on customer master, sales orders, and article master.
  • Configuring SAP HANA Cloud Integration (HCI) to enable bidirectional data transfer from SAP ECC to SAP C4C.
  • Migrating customer master, article master, and sales orders from SAP ECC to SAP C4C.
  • Loading Outlook contacts from sales representatives into SAP C4C.
  • Training of 12 sales representatives and 10 customer service representatives.
  • User support.

Upcoming Projects?

As Uniboard now has a customer relationship management system in place, the company will implement more advanced features, such as:

• Customer claims management from SAP C4C.
• Adding new reports in self-service mode.